It is fair to say that the CBD market is still in its infancy which makes it an exciting time. The UK market is seeing new entrants appear on almost a daily basis and new products are exploding onto the market. As the world slowly figures out CBD, innovative minds are running rampant. For customers and CBD enthusiasts the constantly moving conveyor belt of new product introductions feels like an extended series of wins. And for the most part, that is the case. However, as exciting as a new market can be, it presents an opportunity for corners to be cut. The presence of stringent UK and EU regulation means that the CBD market is not wild west. However, if there are corners that are cuttable in any industry, you can trust that a few jokers in the pack will cut them, and the world of CBD is no exception.

But acting as your trusted advisor and making sense of the nonsense is where we feel that we can add value. Here are three reasons why you can trust Serenity Box Co across your CBD journey.

Certified Products Only Please!

Discovering new, innovative CBD products is what makes us tick. The astounding how many imaginative products are popping up; CBD chewing gum, olive oil and eye masks are the sort of products which we love to share with our customer base. However, every product included in our boxes must come with a laboratory certificate which confirms that it has been rigorously tested for its levels of CBD and THC. The strength of CBD levels on the label mustbe proven via the certificates provided.  A 2019 study by the Centre for Medicinal Cannabis (CMC) randomly selected 30 CBD oil products from online and high street stores, with the aim of assessing the quality of CBD available to the public. The results revealed that the CBD oils varied in quality. More than 60% of the products did not have the advertised CBD content including 8 products that had more than the stated amount of CBD. 38% of the tested products had less than half of their claimed cannabidiol amount. One product – purchased from a High Street pharmacy – did not contain any CBD. It is of the highest importance to us that the type and level of CBD contained in the products we share with our audience is as advertised on the label of the product themselves. Our rules are simple. ‘No lab certs = we can’t use the product’. Additionally, if the certificates conflict with the product contents displayed on the label, we will not include the product in our boxes.

The other finding of the study was that almost half of the products tested (45%) contained a measurable amount of THC or CBN that was above the permitted threshold. UK CBD products cannot contain over 0.2% THC. Once again, if a product’s certification does not affirm that a product’s THC level is under this threshold, we politely refuse to include it in our boxes.

We Test Every. Single. Product.

It is not enough for us to just see the certs. The Serenity Box Co team thoroughly tests every product against its claimed therapeutic benefits. The (impressive) range of ailments and injuries between the Serenity Box Co testing team means that each product is reviewed before inclusion in a box. We feed back our findings to supplier companies and advise as to how we will promote their products according to our research results. Much like our requirement for laboratory certificates, if a product does not provide a reasonable degree of the benefit it advertises, it’s a ‘sorry, but no thanks’ to inclusion in a Serenity box.

We Only Work With Reputable Brands

We are lucky to work with only the most reputable brands in the industry. Many partners such as Love Hemp, Cheerful Buddha and CBD Queen are well known brands who are aligned with our values; we can trust their products are ethically sourced, made and distributed in a manner which will only benefit our customers and the wider world.

This is not to say that we do not work with emerging brands. To us, reputation is not staked entirely on the length of time a business has been running. We thoroughly research every supplier to understand the ethos of each company, its supply chain, history, and vision. We pride ourselves on the strength of our supplier relationships and feel that we can provide our suppliers with productive feedback from our customers which helps to improve their products further up the supply chain.

If you would like more information about why you can trust Serenity Box Co to curate and deliver the world’s best CBD products direct to your door, please contact us at If you would like to know more about the brands we work with, check out our website’s brands page.